BMW had a tough time explaining exactly why their SUVs weren't SUVs. So I created this handy, dandy guidebook to help drivers understand what makes BMW's "Sports ACTIVITY Vehicles" special. It went out to owners and prospects as a 60-page, softcover, direct-mail piece.
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 There's nothing worse than turning in your leased car only to be hit in the wallet by all the little things that hit your BMW. This campaign helps you relax and enjoy your Ultimate Driving Machine because Lease Protection has you covered.
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