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Damion Sammarco
Executive Creative Director
With Nerds, we had the chance to reinvent an American icon for a new generation. Our first mission was to reimagine the brand as an entertainment property, rather than a candy. We launched an animated series, introducing the Sweet Little Sparks of Inspiration, followed by a totally new social presence on Facebook, Instagram, and TikTok, where our first video got over 2MM views. We also brought the Nerds into the world of pop culture with a partnership with Dungeons & Dragons (naturally) and the Rube Goldberg invention contest. Sweet indeed.